OTT/CTV Services

Empowering Your Business with Effective Over-The-Top and Connected TV Advertising.

What is OTT/CTV Advertising?

OTT stands for “over-the-top” and CTV stands for “connected TV.” OTT/CTV advertising is a type of advertising that is delivered through internet-connected devices such as smart TVs, streaming devices, and gaming consoles. This advertising strategy allows businesses to reach their target audience while they are consuming media on these devices.

Problems of OTT/CTV

Measurement and Attribution

Measuring the success of OTT/CTV advertising campaigns can be challenging. Attribution, or determining which ads led to specific actions or conversions, can be difficult to track in OTT/CTV advertising. This can make it difficult to optimize your campaigns for better performance.

Audience Fragmentation

With so many OTT/CTV platforms available, it can be challenging to identify the right platform for a specific target audience. Additionally, each platform may have its own unique audience demographics and user behaviors, making it difficult to create a cohesive advertising strategy.

Limited Ad Inventory

There is limited inventory for OTT/CTV ads, as there are a limited number of OTT/CTV platforms and each platform only has a certain number of available ad slots. This can make it difficult to secure ad space during peak times or for specific demographics.

What we do

  • Provides an opportunity for businesses to create highly engaging and immersive experiences for viewers.

  •  Flexibility and Customization 
    *Plans for marketing budgets as low a $25/a day

     

  •  Improve your ROI

Our Effective Tactics for OTT/CTV

Targeted Advertising

Targeting ads increasing the effectiveness of advertising campaigns and reach the most relevant audience using demographics.

Cross-Device Advertising

Create a cohesive and consistent brand message, regardless of the device being used.

Geofencing

Target audiences based on their location, which can be useful for local businesses or events

Contextual Targeting

Targeting audiences based on the content they are viewing.

Ad Frequency Management

Effective ad frequency management can help to ensure that ads are shown at the right frequency, without causing frustration for viewers.

Who we service

Healthcare

Acupuncture, Chiropractic, Massage Therapy,  Nutrition Therapy, Mind-Body Therapies, etc.

Home Services

Plumbing Services, Electrical Services, HVAC Services, Roofing Services, remodeling, etc

Real Estate

Residential Real Estate, Commercial Real Estate, Property Management, Real Estate Investment, Real Estate Brokerage, construction, etc.

Insurance

Health Insurance, Life Insurance, Auto Insurance, Homeowners Insurance, Business Insurance, etc.

Finance

Personal Loan Providers,  Accountants, Factoring companies, Tax preparation services, etc

Technology

Edtech companies, Mobile app developers, Software development companies, Cybersecurity firms, etc.

Manufacturing

Packaging manufacturers,  Metalworking Manufacturers, Heavy equipment manufacturers, Plastic and rubber manufacturers, Tool and die manufacturers, etc.