Local SEO is a type of search engine optimization that focuses on optimizing a website to appear in search results for location-specific keywords. For instance, if a company wants to appear in search results for "best construction companies in New York City," it would use local SEO tactics to optimize its website for that specific keyword.
On-page SEO is the process of improving a website's content and structure so that search engines find it more relevant and interesting. This includes optimizing meta tags, headers, and other on-page elements to make the website more relevant for certain keywords.
Technical SEO is the process of improving a website's performance and ranking on search engines by improving its technical parts. This includes making the site load faster, making it mobile-friendly, and making it easier for search engines to crawl.
E-commerce SEO is a type of SEO that focuses on optimizing an online store to rank higher in search engine results pages for relevant product keywords. This involves optimizing product descriptions, images, and other aspects of the website to attract more traffic and sales.
Off-page SEO is the practice of acquiring high-quality backlinks from other websites to a website. This increases the authority and trustworthiness of the website in the eyes of search engines, resulting in higher rankings in search results.